At the same time, we see the formation of walled gardens that threaten smaller companies that don't have unique content. And the costs of customer acquisition are going up. Today, the industry is influenced by some very interesting trends and headwinds: We are facing a global recession. Third, the impact of the privacy changes started taking effect, all the while as the crypto boom turned into crypto winter. Second, we saw a streak of consolidations with record-breaking deals. Consolidation, IDFA, metverse, Web3 and now a recession…ĭuring just the last couple of years, we’ve seen some wild phenomena affect the games industry: First, lockdowns caused engagement spikes.
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